AUDI + Marvel
SPIDER-MAN (HOMECOMING) DRIVER’S TEST
Audi teased the release of their new A8 by debuting it in 2018’s Spider-Man: Homecoming. But they needed a way to drive excitement outside of the main film. To achieve Audi’s goal, and appease the Spider-Man loving masses, we created this short film focusing around teenaged Peter Parker getting his driver’s license. Alongside Tom Holland, we cast JB Smoove in the role of his driving instructor. Marvel liked this spot so much, they included it as extra content on the DVD. And on top of that, they gave Mr. Smoove a part in the next Spider-Man film – playing basically the same role we created for him.
“So authentic it felt like a deleted scene””
SPIDER-MAN (FAR FROM HOME) SCIENCE FAIR
Peter Parker is a Superhero, but he’s also a high school student. It’s a tough balancing act, something that’s explored in the film Spider-Man: Far From Home. At the same time, Audi is involved in a balancing act of their own, moving from their gas-powered past to a more electric future. When Audi and the Spider-Man franchise approached us to continue their relationship, we knew we had to balance both.
In our short film “Science Fair,” Peter and his best friend Ned find themselves competing against the most incredible science projects in all of New York - from cold fusion cold brew coffee to a potato arc reactor. The boys quickly realize their own project needs a boost, so Peter calls in a favor that only Spider-Man can: borrowing a covert Audi asset from an undisclosed government agency.
