Audi: Social
AUDI INSTAGRAM
Audi is an icon you can drive, but you might not have known that based on their old social feeds. Standard lighting, angles, and locations had left Audi’s online image, like most car brands, feeling more brochure-like than poster worthy. We changed all that by drastically shifting how the brand acted on instagram, creating a world of robust editorial storytelling, and growing the follower base from 3M, to 17M and counting. Over the years we have shot, curated, socially sourced, and even used the video game FORZA to create thousands of images and posts. These are some of my favorites.
AUDI X (twitter)
When you are an icon, you can’t just look like an icon, you have to sound and act like one across every platform. And the only way to stay consistant is to know your tone and your audience. Over the course of 5 years we posted, responded, launched, and reacted in real time hundreds of time. This is just a little taste of what our amazing team of creatives, community managers, and strategist built.