Fifteen years ago, Method burst onto the scene as a fresh, cheeky brand in a space cluttered with old-school cleaners. They infiltrated the cleaning aisle, and made a name for themselves by introducing sustainable, stylish products. But before they could say “cradle to cradle,” the competition adopted their style and ideal, making the cleaning aisle, once again, a sea of sameness. So how do you help a great brand like method rediscover it’s mojo? Stop talking about clean, and start getting dirty?
““Perhaps the most surreal household cleaner advertising ever created.””
“Surprisingly sexy”
