Audi: New Santa

The holidays are a time where we pause, reflect, and take stock of the year. We set new goals of who we want to be and what we want to do. And for a brand like Audi, which prides itself on progress and transformation, the holidays are also a time to completely reinvent a 1748-year-old icon from the boots up. In this short film directed by Craig Gillespie (I,Tonya, Lars and the Real Girl), Santa re-evaluates his life over the past two millennia and plots a new course forward.