Native: Everyone Has a Story To Smell
Despite what our favorite holiday carols tell us, no one is 100% naughty or 100% nice. In this video for personal care brand Native, we captured a moment where naughty and nice smells hang in the balance. The tipping point; an uncomfortably intimate traffic stop where every move, word, and nasal exploration built the humor and ruined a relationship.
The Return
Native wanted their male audience to know that their deodorant didn’t just smell great — it could last through time, sweat, and (potentially) bear attacks. It’s a common misconception in the category that natural deodorant can’t be effective. So instead of pushing against that disbelief, we used it to our advantage: what if you smelled so good it ruined your marriage?