Netflix: Spoil Yourself
If there is one taboo that must never be broken. it’s the spoiler taboo.
Don’t spoil shows. Don’t spoil movies. Don’t spoil… oops, we spoiled it.
Netflix dumps out an entire season of a show at a time, changing the way fans watch television. That makes spoilers an unavoidable part of conversation. But a study found spoilers aren't such a bad thing. In fact, they actually make people more likely to watch a show. So we took the opportunity to spoil everyone. We created "Spoil Yourself", the Russian roulette of spoilers. With the click of a button a random spoiler was served up to any brave soul willing to come to the site. People loved it and hated it all at the same time. For example: Refinery29, MTV, Variety, USA Today, Entertainment Weekly, Fast Company, FastCo Create, CNN, CNBC, Buzzfeed, Business Insider, Mashable, New York Times, and TIME.
“Screams could be heard throughout the TIME newsroom.”
